Martell Tower

Be Standout Swift

Martell, one of the world’s oldest cognac houses, needed to strengthen its relevance among Nigeria’s growing premium consumer market. While the brand enjoyed strong heritage and global prestige, its 300+ years of craftsmanship and legacy were largely unfamiliar to younger luxury consumers. Traditional advertising alone could not effectively communicate Martell’s story, create meaningful consumer engagement, or differentiate the brand within Nigeria’s increasingly competitive premium spirits category. The challenge was to transform Martell from simply being perceived as a premium cognac into a cultural icon that consumers could experience, interact with, and remember.

For the Martell Tower project, we created a bold and immersive visual direction designed to bring the brand’s premium character to life within a physical environment.

The creative approach balanced Martell’s heritage with a contemporary, high-energy aesthetic, resulting in a cohesive experience across key spatial, branding and event touchpoints.

Every detail was considered to make the environment feel distinctive, memorable and unmistakably Martell.

According to industry reports covering the 2025 Experiential Marketers Association of Nigeria (EXMAN) Awards, the Martell Tower campaign received the following recognitions:

•⁠ ⁠Gold – Best Activation (Consumer Experience) for Martell Tower
•⁠ ⁠Silver – Best Use of Technology in Activation for Martell Tower

These awards recognised the campaign’s excellence in immersive brand experience, technology integration, and experiential marketing innovation.