UBER Awards

Celebrating The Ones Who Serve

Union Bank of Nigeria required a compelling identity for its annual employee recognition event—UBER Awards—one that would go beyond a routine corporate ceremony and become a meaningful internal brand experience.

The 2023 edition, themed Pathfinder Edition, needed to celebrate employees who demonstrated grit, excellence, innovation, team spirit, and exceptional diligence throughout the year. The challenge was to translate the “Pathfinder” concept into a premium event brand that would emotionally connect with staff, build anticipation across the organization, and reinforce a culture of high performance.

Additionally, the bank needed stronger internal engagement than the previous year, with increased visibility, excitement, and employee participation leading up to the event

Mult Design developed a refined creative direction that transformed recognition into a cohesive brand experience. The visual language combined Uber’s distinctive identity with a more celebratory, premium expression—creating a system that felt energetic, contemporary and worthy of the people being recognised.

From the core creative concept to its application across key campaign and event touchpoints, every element was designed to feel consistent, engaging and unmistakably Uber.